Google Tag Manager (GTM) is a powerful tool that allows you to track website user behavior without needing to directly modify your website’s code.
It’s an essential tool for website owners, marketers, and analytics professionals seeking to gain deeper insights into their audience and optimize their website’s performance.
By learning GTM, you’ll be able to implement various tags to track user interactions, sending valuable data to platforms like Google Analytics and Google Ads for better insights and optimization.
Finding the right Google Tag Manager course on Udemy can be a challenge.
There are so many courses available, and you want to make sure you’re choosing one that’s comprehensive, engaging, and taught by experienced professionals.
You want a course that can help you master GTM from the basics to advanced techniques and equip you with the knowledge to track data effectively.
We’ve reviewed countless Google Tag Manager courses on Udemy and have identified Google Tag Manager (GTM) Training Course - From Zero to Hero as the best course overall.
This comprehensive course covers everything from the fundamentals of GTM to advanced techniques like implementing Google Analytics 4 tags and using the Data Layer.
It features a practical approach with hands-on exercises, ensuring you build real-world skills and confidently apply GTM to your website.
While Google Tag Manager (GTM) Training Course - From Zero to Hero is our top pick, there are other excellent options available on Udemy.
Continue reading to discover our recommendations for different learning styles and goals, from beginner-friendly introductions to advanced courses focused on specific GTM applications and integrations.
Google Tag Manager (GTM) Training Course - From Zero to Hero
You’ll begin by understanding the fundamentals of GTM, including what tags and tag managers are and how GTM works under the hood.
The course then guides you through setting up your own GTM account and installing it on a WordPress website, giving you hands-on experience from the get-go.
You’ll explore the GTM interface, becoming familiar with its panels and features.
The heart of the course lies in creating and using tags, triggers, and variables.
You’ll learn about different trigger types and how to leverage built-in and user-defined variables.
The course delves into implementing Google Analytics 4 (GA4) tags, including essential techniques like previewing and debugging.
You’ll gain practical skills in tracking clicks and sending them to GA4 events, capturing JavaScript errors, and tracking scroll depth on your website.
The course also explores the power of the Data Layer, showing you how to pull dynamic data and send custom events, allowing you to track even more nuanced user interactions.
The course goes beyond basic implementation, covering topics like Google Ads conversion tracking and sharing your GTM containers through exporting and importing.
To solidify your understanding, the course includes a practice test, helping you assess your mastery of the skills learned.
By completing this course, you’ll build a strong foundation in GTM and be able to implement various tags to track user interactions on your website, sending valuable data to GA4 and Google Ads for better insights and optimization.
Beginners Guide to Google Tag Manager (GTM) Course for 2024
You’ll start by learning the fundamentals: what GTM is, why it’s vital, and how to set up your account.
The course provides clear instructions for installing GTM on various platforms, including WordPress, Shopify, and Squarespace.
You’ll even be introduced to helpful Chrome plugins to streamline your GTM workflow.
Beyond the basics, you’ll delve into the GTM interface, mastering best practices for naming conventions and setting up essential tags like Google Analytics 4, Google Ads Remarketing, and the Facebook Pixel.
The course also emphasizes testing and debugging your tags before publishing them, ensuring accurate data collection.
This course doesn’t stop at the essentials.
You’ll learn to enhance your tracking data by implementing time-triggered tags for custom Facebook events, tracking time spent on your website, and measuring scroll distance.
You’ll also master click tracking for outbound links and buttons, gaining valuable insights into user behavior.
Moving into advanced territory, you’ll explore concepts like visibility triggers and set up conversion tracking for Google Ads.
The course teaches you to simplify UTM links with lookup tables and even detect ad blockers using GTM, providing valuable knowledge for optimizing your marketing efforts.
Google Tag Manager (GTM) Advanced Applications
This course goes beyond the basics of Google Tag Manager, diving deep into the advanced features that unlock the full potential of your website data.
You’ll learn to leverage custom HTML tags, giving you granular control over data collection and tracking.
The course also equips you with advanced techniques for managing cookies, local storage, and session storage, including reading and writing cookies directly within Google Tag Manager.
You’ll explore the power of data layers, essential for structuring data in a way that makes it easily accessible for your tags and triggers.
You’ll learn to pull data from both standard and nested data layers, and even add dynamic data to them.
If you need to track user interactions without developer intervention, this course teaches you how to utilize query parameters from your URLs directly in your tags and triggers.
You’ll also gain the ability to access website content directly within Google Tag Manager, opening up new possibilities for tracking complex user behavior.
The course doesn’t shy away from advanced tag settings, covering tag priority and custom firing schedules, giving you granular control over how your tags execute.
You’ll explore real-world use cases, learning how to apply these techniques to enhance your website analytics.
This includes displaying custom messages to your users, detecting and tracking ad blockers, and setting up custom event listeners for Vimeo video tracking in Google Analytics 4.
If you’re serious about mastering Google Tag Manager and maximizing your website analytics, this course will equip you with the advanced skills and knowledge you need to achieve your goals.
Master Google Tag Manager: Go From Beginner to Advanced
You’ll start by understanding the fundamental principles of GTM, including its purpose and the structure of a GTM account.
Early on, you’ll dive into practical application with hands-on exercises, allowing you to connect GTM with Google Analytics (GA) on your own website or through a provided setup.
This course doesn’t just talk about concepts; it provides the tools and structure for immediate implementation.
You’ll even learn about streamlined workflows with automated plugins specifically for WordPress users.
As you progress, the course delves deeper into capturing user actions, such as form submissions and clicks, using powerful tools like Tag Assistant.
You’ll gain proficiency in working with the hierarchical structure of GTM and master common tags like Element Visibility and Timers.
Advanced techniques like applying CSS selectors for targeted tracking are explored, along with methods for tracking phone calls, outbound links, and leveraging in-built GTM variables to gather valuable HTML attributes.
The course doesn’t stop at the basics.
You’ll learn how to seamlessly integrate GTM with Facebook and Google Ads.
You’ll set up Facebook Pixel tracking, explore custom templates to capture specific events, and master Google Ads conversion tracking using forms, page loads, and advanced data capture techniques.
You’ll also delve into the powerful capabilities of User IDs, Lookup Tables, and Content Groups within GTM, enabling more detailed data analysis and a deeper understanding of user behavior.
The course then guides you through advanced topics like Single Page Applications, Custom Templates, and Server-side GTM.
You’ll learn how these techniques enhance your tracking capabilities and explore server-side tracking solutions using platforms like Google Cloud Platform, AWS, and Microsoft Azure.
Finally, you’ll master video tracking techniques, covering YouTube and non-YouTube platforms, utilizing custom tags and triggers for granular tracking.
This course offers a complete, well-structured curriculum, covering a broad range of topics with a strong emphasis on practical application.
Google Tag Manager for Developers
You’ll begin by setting up your account, creating containers, and installing the GTM code – the foundational steps for tracking website activity.
The course also offers valuable insights for WordPress users, showing you how to integrate GTM seamlessly within your website environment.
You’ll quickly delve into the core of GTM – tags – learning how to create your first tag, preview your changes, and publish them to your website.
The course emphasizes setting up essential tracking tools like Google Analytics and Facebook Pixel, allowing you to gain valuable insights into user behavior and website performance.
Triggers, the events that trigger tag actions, are thoroughly explored.
You’ll learn how to create triggers, utilize them in tags, and even sequence them for more complex actions.
You’ll see how everything in GTM boils down to creating a tag, providing a unified framework for understanding the platform.
The course dives into sending custom events to Google Analytics, enabling you to track specific user actions beyond standard page views.
You’ll also learn how to utilize variables – powerful tools for storing information about your users, such as their location or page visits.
This knowledge paves the way for creating custom dimensions in Google Analytics, allowing you to gain even deeper insights into your data.
You’ll explore real-world applications of GTM, including integrating with tools like FullStory, a session replay platform.
This integration enables you to track user interactions and gain a better understanding of user behavior on your website.
You’ll also learn how to utilize variables in conditional statements, allowing you to create dynamic and personalized user experiences based on specific user actions.
Learn Google Tag Manager: Crash Course (2023 UPDATE)
You’ll begin by understanding the core concepts of GTM, including setting up an account, creating containers, and navigating its interface.
The course then delves into the critical relationship between GTM and Google Analytics (GA), emphasizing the importance of creating and testing tags to ensure accurate tracking.
One of the course’s strengths is its focus on practical application.
You’ll learn how to create your first GA tag and utilize the preview mode to meticulously test your setup before deploying it to a live website.
The instructor expertly guides you through the intricacies of triggers, variables, and events, demonstrating how they work together to track specific actions on your website.
Furthermore, the course stays current by covering the implementation of GA4 properties in GTM, a vital feature for those embracing the latest Google Analytics offering.
Moving beyond the basics, you’ll explore advanced techniques such as creating custom HTML tags and variables, allowing you to customize your tracking to meet specific requirements.
The course emphasizes the importance of the data layer, illustrating how it empowers you to unlock the true potential of GTM by capturing and transmitting richer data about user interactions.
You’ll also learn how to install the Facebook Pixel using GTM, enabling valuable insights into conversions and user behavior.
For those looking to track more complex interactions, the course covers the implementation of advanced custom event tracking, demonstrating how to monitor user engagement with HTML5 videos.
Finally, you’ll be introduced to valuable tools like Google Tag Assistant and Ghostery, equipping you with the necessary resources for analyzing and debugging your GTM implementation.
While it assumes no prior knowledge, it effectively progresses from basic concepts to advanced techniques.
Google Tag Manager Pro
The curriculum covers a wide range of essential topics, from the fundamentals of GTM to advanced strategies for optimizing your marketing efforts.
You’ll start with the basics, learning what GTM is and how it works, setting up your account, and installing your first tag.
The course then dives into setting up GTM on both your own website and on WordPress platforms.
You’ll gain valuable knowledge on integrating Google Analytics, a powerful tool for analyzing your website’s performance.
This is followed by a deep dive into paid advertising, including Facebook Pixel setup, Facebook event and conversion tracking, Google Ads remarketing, and Google Conversion Tracking.
The course goes beyond the basics, exploring advanced topics like conversion linker, Microsoft Ads setup and conversion tracking, phone call tracking, email click tracking, and form tracking.
You’ll learn how to effectively utilize the Data Layer for capturing valuable form information and implement tracking for pop-up forms.
You’ll also discover strategies for tracking chat interactions and setting up conversion tracking quizzes to gauge user engagement.
The course even incorporates insights from tools like HotJar to analyze user behavior and identify areas for improvement.
This course isn’t just about setting up tracking; it’s about maximizing the value of your data.
You’ll learn how to get more credit for the conversions you’re already generating and discover the “Phone Call 1-2 Punch” strategy, which can significantly boost your conversion rates.
Google Tag Manager (GTM) Masterclass + 19 Live Examples
The course starts with the foundational concepts, guiding you through account creation, setting up Google Analytics, and understanding the essential building blocks of GTM – tags, triggers, and extensions.
You’ll then dive into practical applications, learning how to track website events like video views, link clicks, and file downloads.
The course utilizes 19 live examples, immersing you in real-world scenarios to solidify your understanding.
Beyond basic tracking, you’ll delve into integrating GTM with powerful tools like Facebook Ads for targeted marketing campaigns.
The course also explores advanced techniques for tracking website traffic from various social media platforms, including LinkedIn, Quora, and Facebook.
You’ll learn about implementing enhanced e-commerce tracking, allowing you to gain deeper insights into customer behavior.
The instructor addresses common GTM issues and troubleshooting techniques, ensuring you can overcome any hurdles you encounter.
Mega Google Analytics 4 + Google Tag Manager for Beginners
This comprehensive course offers a deep dive into Google Analytics 4 (GA4), equipping you with the knowledge to navigate its intricate features and unlock valuable insights about your website traffic.
You’ll start by mastering the fundamentals: setting up your GA4 account, understanding its admin panel, and navigating the data stream.
The course then delves into the intricacies of events, audience, and audience triggers, showing you how data is captured and utilized effectively.
You’ll even learn how to leverage powerful tools like Debug View, Data Filter, and Alerts to ensure your data remains accurate and informative.
The course seamlessly transitions into Google Tag Manager (GTM), where you’ll learn how to set up and manage your website’s tracking tags.
You’ll gain a thorough understanding of GTM variables and discover how to track various events such as form submissions, video completion, and purchases.
The course provides detailed instruction on using GTM code to send this data directly to GA4.
Throughout the journey, you’ll have the opportunity to apply your learning with a real-world WordPress website example.
Additionally, you’ll learn how to leverage the power of ChatGPT to analyze large datasets, further enhancing your data analysis capabilities.
GA4 eCommerce Reporting and Tracking with Google Tag Manager
You’ll dive into the heart of eCommerce data, understanding essential events like view_item, add_to_cart, and purchase, and learn the critical role of the items array.
The course takes a practical approach, walking you through the process of tracking each stage of the checkout journey, from adding items to the cart to final purchase confirmation.
You’ll move beyond basic tracking and explore powerful techniques like creating funnel explorations within GA4.
This allows you to analyze the user journey, identify potential bottlenecks, and ultimately optimize your online store’s performance.
The inclusion of bonus lectures adds extra value, providing valuable insights and tips to enhance your understanding.