How Reliable Are Facebook Ads Video View Metrics? I Ran An Experiment To Find Out

I once heard a marketer teach the following strategy: Create a Video Views campaign and have people watch 95% of a long video for pennies on the dollar. Retarget this audience with conversion ads selling a product. Collect the 💰💰💰 I tried it and it looks like magic! Thousands of people “watch” a long video about your product or niche. But even though I am a big fan of Meta Ads, it sounded too good to be true…...

May 2, 2022 · 9 min · Mario Filho